OUR PROCESS
Audit
01
We kick things off with a comprehensive audit of your current state. This gives you a baseline to work from. This encompasses your sales and marketing channels.
Analyse
02
From the audit, we dive deep into the data to find operational efficiencies across your sales and marketing functions. Through our thorough analyse we uncover growth that may have been hiding in plain site.
Strategy
03
Taking into account all of the analysis and data from the initial stages, we create a world-class strategy to unlock growth in your business. Our strategic framework looks at the following key areas:
Market Mapping
- Insights
- Competitive Analysis
- Audience personas, behaviour mapping
Strategy Formulation
- Go-to-market strategy
Infrastructure
Data and analytics infrastructure
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Execution
04
Finally, we bring the strategy to life through flawless execution across all the necessary functions:
- Content design + creation
- Sales tools
- Channel engagement
- Paid advertising
- Website development
- Social media management
- Email marketing
- Measurement + reporting
- SEO
GROWTH STRATEGY
“If you don’t know where you’re going, you’ll end up someplace else”
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We work closely with key stakeholders across your business to build a strategic roadmap based on the following pillars:
- Situational Analysis: SWOT, Customer Journey Mapping, Full-Funnel Analysis
- Definition of Goals - Marketing + Business
- Strategy development
- Channel Plan + testing framework
- Measurement + KPI's
DATA & ANALYTICS
Ensuring you have the right tools to capture, organise and decision on your data is fundamental to your growth. We work closely with your team to recommend the necessary tools and can help with the implementation. Ultimately ensuring you are as close to your customer as possible.
E-COMMERCE
No matter where you are on your journey to sell online, we can help with the entire consumer journey, from your tech stack to performance marketing, content and website optimisation. Understanding your metrics is the key to growth, we work with you to establish key benchmarks and create strategies to achieve them!
GROWTH MARKETING
The digital marketing landscape is only becoming more complex, with the diversification of platforms, the degradation of data, and the lack of transparency within the biggest platforms making it harder to map your consumer journeys.
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We help brands navigate the turbulent new landscape through advising on best-in-class:
- Content
- Site performance
- Media planning and buying
- Metrics + measurement
- Omnichannel strategy
- Future demand planning
- Customer journey mapping
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PAID ADS
This is our bread and butter - we will manage your ad accounts to deliver incremental growth through best practice that has been developed through years of experience scaling ad accounts.
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Our process is as follows:
- Audit of your current state
- Implementation of best practice account and campaign structures
- Channel planning
- Daily optimisation based on agreed objectives
- Dashboard reporting
- Monthly review of current and proposed future strategy
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